Concierge News – Compare today’s touring to Banburyshire holidaymakers in 1932
Very interesting travel article,,,,,,,,
BY 1932, the Midland Red Bus Company established a sufficient foothold in Banbury for those who used its services to have acquired the year’s edition of ‘Helps to Happy Holidays’.
It contained no less than 512 pages and cost 3d. By no stretch of the imagination could it have been termed a brochure and one can only assume that the production costs were offset by advertisements.
Its bulk was due to being made up of four separate sections entitled ‘Super Holiday Tours’, ‘Seaside and Long Distance Services’, ‘Day and Half-Day Coach Tours’ and a ‘Gazetteer to Midland Red Country’.
Whilst ‘Super Holiday Tours’ were dominated by opportunities to explore ‘Glorious Devon’, ‘Wonderful Wales’ and the ‘Sunny South Coast’, the Day and Half-Day Coach Tours were dubbed ‘Mascot Tours’, so named because lines linking places visited within specified areas produced four different shapes. One of these outlines took on the appearance…
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